The 10 most valuable luxury brands of 2014

gucci-25. Gucci
Brand value – $12.5 billion
Forbes rank – 39
Gucci is one the most premium fashion houses in the world. The Italian label became one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products. Over the past few seasons, the most impressive thing about Gucci’s handbags is what the brand has managed to resist: over-branding, over-embellishment and over-baked design of all kinds. Every collection seems well-edited than the last and the results get simpler and more beautiful with every new collection released. The latest ambassador of the Italian brand is Blake Lively.

audi-24. Audi
Brand value – $12.7 billion
Forbes rank – 38
Whether sporty, luxurious or compact; discover the diversity of the Audi models. The German automobile manufacturer inspires the innovative solutions, revolutionary engineering and progressive design that have become synonymous with the Audi name. Audi’s motto is ”Vorsprung durch Technik,” which means “Progress through technology.” This core belief has driven Audi’s progress and innovation over the years causing them to produce some of the best engines and inventive designs on the market. Hugh Jackman has recently signed on as the brand’s newest ambassador.

mercedes-benz3. Mercedes Benz
Brand value – $23.8 billion
Forbes rank – 17
Mercedes-Benz is a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. The brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is part of the “German Big 3” luxury automakers, along with Audi and BMW, which are the best selling luxury automakers in the world.
From luxurious sedans preferred by heads of state to legendary off-roaders to winning turbo-hybrid race cars, Mercedes-Benz has reinvented the automobile.

bmw-42. BMW
Brand value – $28.8 billion
Forbes rank – 11
BMW is one of the worlds most sought after automobile brands. The German brand is also the parent of the Rolls Royce brand. BMW is part of the “German Big 3” luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world. In June 2012, BMW was listed as the #1 most reputable company in the world by Forbes.com. BMW has sponsored various European golf events such as the PGA Championship at Wentworth, the BMW Italian Open and the BMW International Open in Germany. Alex Zanardi is one of the brand ambassadors of the German brand.

louis-vuitton-1. Louis Vuitton
Brand value – $29.9 billion
Forbes rank – 10
The French fashion house is one of the world’s leading international fashion houses. The label’s LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. For six consecutive years, Louis Vuitton has been named the world’s most valuable luxury brand. Louis Vuitton carefully cultivates a celebrity following and has used famous models, musicians, and actors such as Keith Richards, Madonna, Jennifer Lopez, Sean Connery, Hayden Christensen, Angelina Jolie, and most recently David Bowie in its marketing campaigns.

[Via – Forbes]

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