What do you do when your brand has amassed wealth that counts beyond the usual profit? One, you either diversify or two, use it for some good work. Tod’s, the final name in luxe footwear, bag, and other accessories, has taken the second route. Diego Della Valle, the brand’s founder, has offered to sponsor the restoration of the ancient Roma arena entirely. And the good news is that the officials have accepted it. Diego, who hopes that this act will encourage other entrepreneurs to indulge in a charity like these, will spend a cool 34 million dollars to get the 80 AD monument that attracts six million visitors every year back to its glory. I hope others follow too.