Why NYC’s real estate agents refuse to reveal the asking price

From maintaining exclusivity to market-pricing, there are a plethora of reasons as to why real estate agents prefer keeping asking prices confidential in luxury projects.

Honestly, it could also be a situation where the agent and seller are disagreeing over the listing price. At least, that’s the marketing strategy behind developer Arnon Katz’s 10,000-square-foot triplex on top of Hampshire House at Central Park South.

Granted, there are some marketers who are not big fans of the strategy. More so, websites like Trulia and Zillow are unwilling to accept unpriced listings, thus limiting the amount of people who can see that the property is on the market.

“I tell clients it’s like being half pregnant,” Bradley Nelson, senior vice president of marketing at Sotheby’s International Realty, told the Journal. “Do you want to sell your house or do you not want to sell your house? You have to decide.” [WSJ] – Eddie Small


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