U2 begged Steve Jobs to pay them in Apple stock for starring in one of the company’s commercials. But being the shrewd genius he was, Jobs not only convinced the rock stars to work for free, he also had them promote a special-edition U2 iPod, earning Apple millions
byIn 2004, Steve Jobs pulled off what might be one of the shrewdest deals in advertising history: getting global superstar band U2 to appear…