Aston Martin enters the Branded Luxury Destinations market with the First Logic initiative

After selling luxury cars, the renowned luxury British sports cars brand Aston Martin will now sell luxury holidays too! In a move to extend its definition of luxury the brand has decided to extend its brand license agreement to “First Logic” that will see development of luxury tourism at international destinations. This license would see exclusive leisure and luxury villas, apartments, residences, hotels and sports clubs at locations on properties located at places like Marina, Beach, Ski, Golf and Polo.

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“Aston Martin has an inherent beauty. It is this design expertise, and an understanding of aesthetics combined with functionality, that will differentiate the resort development style of Aston Martin”, says Alvaro Hidalgo of First Logic. Right now the guys at the First Logic are busy zeroing in on the locations. Watch this space for more.

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