To take over the luxury car market, German auto manufacturer Audi has set its sights on Russia and the United Arab Emirates. They will be offering country-specific limited edition models of Q7 sport-utility and R8 sports car for a sticker price of six figures. Relying on their success in selling their entire limited edition Black-and-White TT model in China, Audi is confident of duplicating the same in Russia and UAE. Audi hopes to woo wealthy buyers in Russia to shell out $285,000 for their Two-tone phantom black, turbo-diesel, V-12 powered Q7 late this year. They plan to offer special edition RS Pure Sport only in UAE for $136,000 in June.
Audi’s main competitor BMW has been successfully doing this for some years now and Audi hopes to cash in.