Daniel Craig, the newest James Bond star is paid $1 million to launch Land Rover’s latest sports model. Daniel Craig takes his James Bond title very seriously not only in his reel life but real life as well. The proof being he bought a new Aston Martin on his 45th birthday. And at the 2013 New York Auto Show, he personally drove the 2014 Range Rover Sport on the stage to set it on fire in the literal sense. Prior to this entry, the 007 star was shown in a video driving the car in the city too.
He entered the show, passed by the line of photographers and just vanished in the thin air. By involving the star of Skyfall, Land Rover is hoping to have a larger than life impact in the SUV market, just the way James Bond movies effect our senses. The automaker claims it to be “the fastest, most agile and responsive Land Rover vehicle in the company’s history “.
The spokesperson for Land Rover said that Daniel Craig is one of the patron’s of charity SAFE and they will be donating one car to them later in this year.