After Aston Martin and Dartz showed its affinity for the Chinese market, it is Chrysler’s turn to celebrate the Year of the Dragon with its new Jeep Wrangler Dragon Concept. The Wrangler Dragon design concept, which is also the first Jeep vehicle designed specifically with Chinese elements in mind, was unveiled at the Beijing Auto Show. The Dragon concept is based on the Chinese-spec Wrangler Unlimited Rubicon and has the Dragon motifs all over the Jeep. The Dragon roars everywhere, right from the emblem in the wheel center caps to a decal that slides down from the hood to the driver’s side of the vehicle. A laser-etched dragon pattern is embedded on the black leather seats, while a “dragon scale” bronze-gold patterned leather is embellished on the outside edges of the seats.
The Jeep Wrangler Dragon concept sports 35-inch road tires sitting on matte-black 18-inch five-spoke alloy rims. The rest of the features offered by this bespoke vehicle are a gloss-black spare-tire cover, black painted fenders, a Mopar fuel-filler door, and a black finish LED exterior lighting package with aftermarket projector headlamps, fog lamps, turn indicators, and taillamps. You will also find piano-black and bronze gold accents in the cabin area. It is indeed a striking concept, which according to Chrysler, “could become a production model if demand is great enough.”