While great masters often have others singing praises in their name, Italian carmaker – Lamborghini decided to hold the realms in its own hands, at least this one time. In an endeavor to celebrate the brand’s long market standing and ever-expanding portfolio, the auto giant recently announced the commencement of an arty monumental project that will adorn the pristine landmarks of the brand’s home ground – Sant’Agata Bolognese, Italy.
The unique project will kick off with a competition that aims at soliciting the very best designers in the plan to build monuments at the entrance points to the small northern town of Italy. The dual structure will rightly reflect onto the Lamborghini philosophy while also fostering the brand’s image beyond that of being a pure automobile player. This unique architectural move is an outcome of the marquee’s ever-increasing range that currently includes luxe models like the Huracán coupe and convertible, and the $400,000–$500,000 Aventador coupe and convertible along with a more affordable luxury range that incorporates cars such as the Urus.
Further, the brand has an established protocol of following environment norms, as recently seen at the expansion of its factory. This makes it safe for us to presume that its architectural stint will not just be bold but a rather sustainable one at that. The participants of the contest include big names like Zaha Hadid, Foster + Partners, and Daniel Libeskind, among others; all of whom stand a chance at bagging the $21,000 price, apart from also owning the pride of being the very first to build the brand’s debut monument. For now, auto and design enthusiasts eagerly await the reveal of the sprawling new Lamborghini edifice!