What you see here is a very pink and uber-exclusive version of the Maserati Grecale compact SUV created by the Italian manufacturer in collaboration with Barbie. Only two examples of the barbiemobile will be built, with one of them specially created for Neiman Marcus for its annual holiday fantasy gift list. It also features Neiman Marcus branding to set it apart. The limited edition is priced at $330,000 and 10% of that value will be donated to the Barbie Dream Gap Project, the Barbie brand’s initiative that works with charities to promote equal opportunity for girls.
The Barbie Maserati Grecale is based on the range-topping Trofeo version of the compact crossover and has been customized by the manufacturer’s Fuoriserie personalization department. As you can see in the pictures, the highlight of the limited edition model is its bright pink exterior paint that is contrasted with acid-yellow accents and an iridescent topcoat that Maserati said can create a rainbow-like effect depending on the ambient light.
On the inside, the Barbie Maserati Grecale features the same pink theme along with black leather upholstery and trim. The cabin gets pink-colored stitching, while the headrests are decorated with a “B” logo. Mechanically, the Barbie edition is identical to the standard Trofeo version and is powered by a twin-turbo 3.0-liter V6 that produces 530hp.