Mercedes-Benz for its run up to the Fashion Week Fall 2011 has taken street fashion to a new level. With their new “Mercedes-Benz Fashion Force”, which is the new 2012 CLS 63 AMG, the car giant is all set to storm the streets of New York City, hunting for “stylesetters” that breath a new life into today’s fashion. When spotting a stylish dresser, the car will pull them onboard and drop them off to their destination, get a picture taken and be invited to the official fashion force culmination event, which will be hosted by Brad Goreski at the Mercedes-Benz Star Lounge.
On duty for five days, the Fashion Enforcers team led by Stylist Brad Goreski boasts of big names from the world of fashion blogging like Lauren Sherman from Fashionista.com, Jace Lipstein from Grungygentleman.com, Leandra Medine from manrepeller.com and Kristian Laliberte from Refinery29.
[eMercedesBenz]