Ferrariand Apple are both at the top of their respective industries; there can be no doubt that both not only provide a quality product but also an aesthetically pleasing one. So collaboration between these two giants seems only natural. On March 5th Ferrari unveiled their new hybrid model “LaFerrari” that costs over 1.3 million dollars. The company also announced that their four-seat FF coupe will now feature Siri voice commands and two iPad minis to use rear-seat passengers. Ferrari and Apple are in further talks to expand their relationship in in-car entertainment. Ferrari posted a 12 percent increase in profit last year, with revenue rising 8 percent. Ferrari Chairman Luca Cordero Di Montezemolo said the company would be “more precise” over the next few months to a more permanent expansion in its partnership with Apple.