Pics – Inside Bugatti’s shiny new showroom in Paris


Almost a century ago, Bugatti founder Ettore set up the brand’s first showroom in the Avenue Montaigne. Cut to now – the brand has made a grand comeback to the city with an all-new showroom that is situated right in its heart at Neuilly-sur-Seine


Located at 181 Avenue Achille Peretti, Bugatti’s recently opened doors to its brand-new home in Paris in partnership with Groupe Schumacher. The space happens to be the first to feature the brand’s corporate design with interiors that are compelling, to say the least.

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Designed and meticulously put together by hand, the showroom features a quintessential white Bugatti lettering outside, homely furniture against the fair-faced concrete on the inside, and a big state-of-the-art power wall for customer configurations.


It is situated on the ground floor and offers maximum visibility from the street to customers as well as onlookers. Currently, the luxe space features the Chiron Sport1 on display in full blue carbon which blends rather well with the marquee’s modern yet cozy new corporate design.

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It also features a lounge area and a lavish garden that is inspired by the trees and fallow deer of Molsheim where the Bugatti Atelier is located.


Commenting on the showroom, Edouard Schumacher from Groupe Schumacher said, “We envisioned a place where, in absolute discretion and confidentiality, we would be able to welcome our clients and give them a tailored service. A place in Paris where time stops” Fancy visiting the new Bugatti home in Paris?