Porsche Cars North America will be offering a completely new, multi-sensory brand experience to its consumers at a temporary pop-up store in Manhattan. Dubbed as “The Sound of Porsche”, the three-week pop-up store will transform the Manhattan’s Meatpacking District into a record store to transport consumers to the true essence of the brand. The event space will be divided into three areas: The Sound Lab Virtual Drive Experience powered by Bose, The Media Station, and The Design Corner.
The Sound Lab Virtual Drive Experience powered by Bose features the iconic Porsche 911 Carrera 4S Coupe. Visitors experience the 911 through sound and visual mapping, selecting a metropolitan melody (urban drive), country cadence (mountain pass) or racing rhythm (the Nurburgring).
The Media Stations through the experience center introduce guests to a custom record / playlist created by Porsche. Viewing highlights include ‘Electrifying Performance’ and ‘One of Us’ which feature Porsche racecar drivers Mark Webber and Patrick Dempsey amongst others. The films signify what the Porsche brand experience means to them in the form of an audio and film perspective.
Lastly, at The Design Corner area visitors can draw what the sound of Porsche means to them, then upload their designs to social media via #soundofporsche. Consumer-generated designs will be featured in the space, and the winner of the best design will receive a trip to the Porsche Museum in Stuttgart, Germany.
The Sound of Porsche is open to the public through October 5. New York is the first stop for the pop-up store, which will also be later showcased in London and Shanghai.
[Via – GT-Spirit]