Rolls-Royce has a lamp that emulates the sunlight in your neighborhood

It’s not every day that you get a chance to see what goes into creating a custom Rolls-Royce car, but it is enough to say that the process is meticulous to say the least. With something like 44,000 colors to choose from for just the exterior (the interior design is a whole other beast) anyone going through the process might end up feeling a little confused.

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But car buyers are susceptible to the same regret that regular shoppers feel when they buy something and find – once they take it home- that it’s not quite what they wanted. Colors can and do look different under different lighting conditions, and the Rolls-Royce customization team have basically made it their job to make sure that their clients never have those kind of regrets. To show clients exactly how their car (or the color they choose for their car) will look in their driveway at home, they have a special lamp that can actually emulate what the sunlight in your neighborhood. Your actual neighborhood!

The lamp is a big deal for sure, but it’s only the tip of the ice berg. Rolls-Royce lets you create a color if you’re not happy with their existing selection, they let you choose the color and texture of the interior materials, and they’ll even ask you to pick out the color, trim and stitching of the umbrella! These services of course come at a steep price. Non custom Rolls-Royce cars can cost anything from $300,000 to $400,000. A custom Rolls-Royce Sweptail unveiled earlier this year reportedly came with a massive price tag of $12.8 million.


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