The long-anticipated baby, carrying the codename 200 EX, is about to premiere at the Geneva Motor Show next week. The thinly-disguised concept car is a more compact, smaller version of the Phantom (that is set to go on sale in 2010) and the fourth Rolls Royce to be unveiled since BMW took over the firm in 2004. The specimens’ exploration of the Rolls Royce has always been fully in operation and prefers wood, leather, and metal all’argilla and foam. Helmut Reidl, Director of Engineering, explains the automobile 200 EX approach as “a balance between creativity, innovation, and application and a chance to assess new ideas” The look of the 200 EX is less formal than its former models and extends the range of use. There has been no word on the pricing yet, but you can expect the 200EX to start at around $2 70,000.