Tesla Motors opens up its first dealership

Tesla Motors opened its first dealership in Santa Monica, California recently, and sure enough that attracted a bunch of reporters. The location of the site in the Tony Westwood neighborhood reflects the high-end shopping experience it intends to create for the flashy $109,000 Tesla Roadster. The next store, slated to open in San Carlos, California in a couple of months, will be set up to appeal to the Silicon Valley tech elite.

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The company is supposedly quite impressed with the demand for cars. It has taken 600 orders for the Roadster and has a waiting list of another 400. The fancy showroom near Beverly Hills takes its inspiration from Apple stores. The company plans to make a luxury sedan next year called the Whitestar that will come in two versions: an all-electric model that will run entirely on its lithium ion battery pack, and a range-extended vehicle that will also use liquid fuel to extend its range.

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