Have you been wondering about the carbon footprint caused by each one of us and how you can endeavor to reduce it? While providing you an opportunity (in a first of sorts) is coffee brand Nespresso that is set to roll out bicycles made entirely from its recycled pods. Yes, that’s right! You can now purchase a stylish ride that is environmentally friendly and is devised ingeniously out discarded coffee husks!
The marquee has partnered with Swedish bike brand Vélosophy. along with whom it will carry out the sustainable project, rightly titled as RE: CYCLE. As part of the association, 1000 limited edition bikes made from over 300,000 recycled Nespresso Arpeggio capsules will be made available onward August 12, each of which will be sold exclusively on Vélosophy’s eCommerce platform velosophy.cc. For each bike sold Vélosophy will also donate one to “a schoolgirl in Africa to improve her access to education”.
Commenting on the project, Jean-Marc Duvoisin, CEO of Nespresso, said: “Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminum Nespresso capsules. By using recycled capsules to make beautiful bicycles, Vélosophy brings sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling. He further added, “We have been inspired by working with Vélosophy, and I hope the RE: CYCLE bicycle inspires people to recycle”. Contemplating a notch up on our rides already, are you?
RE:CYCLE is available for $1,446.