American Airlines partners with four brands for luxurious amenity kits

Some might not care too much for airline amenity kits, but not us. It’s all about the little touches as we see airline companies partner with fashion and skincare brands to make flying a comfortable and pampering experience. The latest airline to join the bandwagon is American Airlines, who have announced their brand new amenity kits which will feature four, luxe American brands – Cole Haan, 3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals, with the products differentiated by cabin and class of service. These new kits is expected to arrive in-flight this Marchand will be distributed in four rotations of various colors through March 2017.

“We’re investing billions of dollars to customize and elevate the travel experience for all of our customers, and we know our premium flyers are looking for a refined and modern experience when it comes to airline service, right down to the amenity kits for long flights,” said Fernand Fernandez, American’s vice president – Global Marketing.
All the kits feature a custom bag by Cole Haan in six different colors, and will include a toothbrush, toothpaste, eyeshade, socks, and ear plugs. The kits will also offer a discount of 20 per cent on the skincare brand in the kit and a $75 voucher, towards a future Cole Haan purchase.
Additionally, the International First Class kits will come in a Cole Hann bag is inspired by the brand’s design and innovation collection, ZerØGrand and will feature 3LAB skincare products (M Cream, Perfect Hand Cream, and Perfect Lips (Balm), tissues, hand sanitizer, mouthwash, pen and foam headphone covers. The international Business Class kits will take a Dopp Kit design and carry C.O. Bigelow Apothecaries products (lip balm, Lime & Coriander body lotion and mouthwash), tissues, pen and foam headphone covers. Domestic Transcon First Class kit bag resembles an envelope with its folds and stamped exterior and will contain Clark’s Botanicals skincare products (Smoothing Marine Cream, Ultra Rich Lip Balm, as well as Moisturizing Hand Cream and Refreshing Hand Wipe, both created exclusively for the American Airlines kit), toothbrush, toothpaste, eyeshade, socks and ear plugs.

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The first rotation of colors will last four and a half months beginning with the gray, blue and red kits.

[ Via : Boardingarea ]

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