Cathay Pacific elevates its business and first-class experience

When it comes to high life, Cathay Pacific sure sets an example. As if the pre-existing offerings on the flight weren’t enough, the Hong Kong based airlines are now set to elevate its first class and business class cabins with a fleet of novelties. The upgrade aims at bringing in “a sense of harmony” and creating a “more bespoke, sensory journey” for the guests.

First-class passengers travelling with the airlines will be treated with a personalized note, a hot towel and a glass of sparkling jasmine silver needle tea at the onset. They will further get to enjoy luxurious bedding products from Bamford such as a 600-thread-count, 100 per cent sustainably sourced cotton mattress and duvet, a full-size pillow, and branded male and female amenity kits with natural skincare products. Guests will also get a chance to savor a new wellness menu packed with healthy super bowls and cold-pressed juices.

Those flying business class too will receive new Bamford bedding amenities such as a soft mattress topper and a sleeping pillow, premium-quality slippers, a 400-thread-count pillowcase and a two-piece duvet both made of 100 per cent sustainably sourced cotton. They will also be presented with exclusive Bamford-branded business class amenity kits in four colors onward December 1.

Commenting on the upgraded experience, Vivian Lo, Cathay Pacific general manager customer experience and design in a statement said, “We are incredibly excited to be unveiling many wonderful enhancements in our First and Business Class cabins, and to have Bamford, a renowned leader in sustainable luxury, as the cornerstone of our premium inflight experience.” Fancy flying like a royal with Cathay Pacific?


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