Your monthly dose of travel newsflash is about to get bigger as Condé Nast Traveler plans to launch a coffee-table mainstay edition. According to editor-in-chief Pilar Guzmán, the magazine’s September issue will take on a new, luxurious design as the magazine’s trim size has increased by two inches, the interior pages feature more white space and the paper stock is slightly thicker.
“We are prying print and digital apart,” said Guzmán, who joined the title in 2013. “The experience of reading a magazine is a luxurious experience. You curl up in your reading nook with a magazine and we know that our issues are dog-eared and kept for years. We felt like the increase in size is a reflection of all of these things.”
The September issue will be more style-focused with a new section ‘Where + Wear’ which will feature stories ranging from what Chloé’s creative director Clare Waight Keller packs when she travels to Josep Font of Delpozo’s favorite spots in Barcelona.
According to Condé Nast Traveler publisher Bill Wackermann, the new magazine complements the website, but have different readers. “In making this change, we are making a clear delineation in the marketplace that the magazine is for the person who’s taking seven or more foreign trips a year. That’s very different from someone who is just coming to our Web site and planning a family vacation”.
Since she took charge Guzmán has made several changes to the magazine including a more stylized logo and putting supermodel Christy Turlington Burns on the cover and giving the inside content a more fashionable touch – all to the liking of its readers. According to the magazine, its September 2014 issue showed a 15.2 per cent increase in pages while this September issue will reflect a 20 per cent increase in pages.
On the digital side, Condé Nast Traveler’s relaunched website has worked with brands such as Land Rover and Samsung on native video content. Digital revenue has gone up more than 100 per cent since last year and in July alone the site received 4.8 million unique visits, a major leap from the 800,000 unique visits the site logged when Guzmán first started. The magazine is planning to release their mobile-first city guides on August 21. Condé Nast Traveler is also planning to be featured prominently on the Apple News app later this year.
“There’s a sales opportunity for us to sell onto Apple, so it’s kind of a big deal for us.”
[Via : WWD]