The long-awaited Ferrari store that we’ve posted about last year has officially been inaugurated at London’s 197-193, Regent Street by Formula One driver Kimi Raikkonen on the 6th of this month. The two-story, 530 square meter Ferrari is the first to be launched in London and is designed by Massimo Losa Ghini. The store’s design concept is a homage to the history and spirit of Ferrari’s twin souls of racing and luxury.
The store has unique spaces, each area featuring a slightly different concept, and the whole interior breathes authentic Italian with transparent glass floor and lacquered finish of walls. The Regent store offers a wide selection of products from the Prancing Horse brand for F1 enthusiasts and GT car clients.