As Director of Sales for Vida Vacations, Kaloyan Valentinov Danchev knows that his discriminating clients have many unique, exciting destinations to choose from. These could include such places as Dean’s Blue Hole in the Bahamas; Las Pozas in Xilitla, Mexico; or the Cancun Underwater Museum. As an authority on the subject, he’s also aware that Mexico happens to be the sixth most visited country in the world.
Between 2017 and 2018, Mexico displaced the UK and Turkey from sixth and seventh place, respectively, leaving the other top-ten destinations unchanged. Mexico’s popularity as a luxury travel destination has been growing steadily since the 1970s, and current statistics indicate a continuation of the trend.
Valentino Danchev lists five reasons for Mexico’s perennial appeal:
1. Affordability vs. Value
Let’s face it: Luxury travel will never be cheap. That’s what makes it luxury travel. However, Mexico is generally less expensive than, say, Europe and other parts of North America. This is particularly true if you venture outside the resort to explore the local culture. Obviously, some places are more affordable than others, which is why it (literally) pays to invest in an experienced travel consultant. However, most luxury travelers are willing to pay higher prices for superior service and amenities, which is what high-end resorts are all about.
2. Health and Wellness
Nowadays, people pursue wellbeing as a way of life. This includes physical activities like abstaining from certain foods, eating a well-rounded diet, and exercising regularly, as well as activities with a mental-emotional dimension, such as yoga, mindfulness, meditation, deep breathing, and other techniques that reduce anxiety and stress. Any luxury resort that wants to stay in business will include amenities like a fitness center, a golf course, a pool, a salon, and a full-service spa to delight everyone from the amateur spin enthusiast to the diehard massage fan. Many high-end spas also offer specialized or culturally specific services like hydrotherapy treatments and temazcal.
3. Peace and Tranquility
Nothing spells rest and relaxation like tropical skies, sparkling seas, and the swaying of coconut-laden palms above soft, warm sand. For travelers looking for that elusive sense of wellbeing, Mexico is the perfect place to escape from modern life. Whether it’s a round of golf set against the stunning Sierra Madres or a margarita from the chic poolside tiki bar, the combination of luxury and serenity is guaranteed to soothe the most frazzled senses.
4. Warm and Welcoming
Mexico is known for being one of the most friendly destinations on earth – so much so, in fact, that some cities (here’s looking at you, San Miguel de Allende) have actually made a name for themselves as the “Friendliest City in the World.” With a population that’s as warm as the weather, well-behaved travelers can expect the atmosphere to be inviting.
5. Vibrant and Unique
Mexico is a warm, colorful land with a rich sense of history and culture. From the ancient Mayan ruins of Chichen Itza and Tulum to the Isla Mujeres associated with the pirates Morgan and Lafitte, Mexico is a vibrant culture filled with natural beauties. High-end resorts know how to make the most of this by creating travel experiences that are more than just vacations. The luxurious amenities, boutique culinary experiences, and stunning entertainment venues are designed to celebrate the local culture and put the awe into “awesome.”
As a luxury destination, Mexico is high-end without being pretentious. It combines a sense of mystery, wonder, and adventure with a warm, inviting atmosphere. As such, it’s the perfect place for playing and partying, as well as for resting and relaxing. With so much going on for it, it’s no wonder that Mexico is the one of the most popular destinations in the world.