Illy Caffe gets brewing onboard United Airlines

Your morning cuppa onboard United Airlines just got an upgrade as the airline has teamed up with IllyCaffe to bring the company’s delicious premium blend to passengers flying on United Club locations worldwide. Starting this month, Illy’s signature scuro dark roast will first be launched in United Club locations at the airline’s mainland US hubs while other lounge locations will serve the scuro roast by summer 2016. The premium coffee will be served complimentary on every flight and in the United lounges.

Italian roaster Illy with its 80-year history in the industry was chosen by United for its distinct flavor – a unique blend of the top one per cent of Arabica beans, purchased directly from the best growers in Brazil, Central America, India and Africa.

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“Our collaboration with illy is helping to make the world feel a bit smaller and making flying that much more special, simply by way of a perfect cup of coffee,” said Jimmy Samartzis, United’s vice president of food services and United Clubs. “By serving the world’s most well-known premium coffee in our clubs and on board, we are communicating an experience to our customers and our employees with the quality and care that comes with every cup.”

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Illy takes over from FreshBrew, which haven’t been very popular with passengers. So this announcement is great news for United loyalists, cause sometimes all it takes is a good cup of coffee to show how much you care!

[ Via : United ]

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