JetBlue woos jet-setters with the first private-suite seating on transcontinental routes in the US

In a show of commitment to reinvention, JetBlue has unveiled it latest innovation- fully customized chairs with the lie-flat feature. The airline released sleeper-seats that recline to full luxurious beds, marking the end of JetBlue’s coach-class era. Created in partnership with Northern Ireland-based Thompson Aero Seating, the wish-fulfilling chairs will be displayed in a unique 2-1 configuration. Rows 1, 3, and 5 will offer 2-by-2 seating, and rows 2 and 4 will offer private suites. With this, New York’s hometown airline will be the first and only airline in the market to offer flyers the optimum privacy of a completely separate single suite that comes with a closable door.

Besides offering gourmet meals and attractive amenity kits, JetBlue’s latest revamp will also include air cushions with adjustable firmness and massage function in chairs, as well as a 15-inch widescreen television for ultimate sky-high entertainment.

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Also being introduced is a unique “wake-me-for-service” indicator for customers if they choose to sleep in.

JetBlue CEO Dave Barger also added that a new high-speed, satellite-based wi-fi will be installed in their airlines for the fastest internet access at altitude- “We believe Fly-Fi will be a competitive advantage in the market for JetBlue. This is not the slow Wi-Fi you get on other airlines today. This will be connectivity at speeds you’ve come to expect on the ground.”

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JetBlue’s latest makeover not only stands to tie it with the top-scorers in first class airline cabins but also threatens to beat the best business class segments among airlines.

Starting next year, the suite-seats will make their debut on the new Airbus A321 aircraft on the two most popular nonstop routes in the United States – New York to Los Angeles and New York to San Francisco.

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[Jet Blue via Skift]