The unveiling of two giant high-definition digital signs at New York’s JFK Terminal 1 by a top-notch advertising company, JCDecaux, is all set to boost the promotion of LVMH’s prestigious brands. These gigantic HD digital signs, both measuring over 15 feet by 7 feet, will be positioned above the terminal’s TSA security entrance and are estimated to be viewed by the majority of departing passengers. This advertising strategy is one of its kinds in North America, with LVMH slated to be running exclusively for the first 18 months, presenting synchronized content that will feature few of their many brands, like Christian Dior, Marc Jacobs, TAG Heuer, Donna Karan, Kenzo, Parfums Givenchy, Hennessy, Belvedere and Louis Vuitton.
Terminal 1 of John F. Kennedy International Airport is considered as one of the most prosperous gateways with approximately 4.6 million annual passengers traveling to Mexico, Asia, and Europe with 21 airlines, such as Lufthansa, Air France, and Japan Airlines. It is also home to an assortment of upscale boutiques that deal in classy and luxurious goods, including jewelry, cosmetics, fashion, and accessories, hence providing comprehensive and excellent travel retail offerings.
Jean-Luc Decaux, Co-CEO of JCDecaux NA, said, “We are delighted to have extended our global partnership with LVMH to the US.” He further added, “The development of such an iconic digital sign, which features full motion creative, will be both powerful and engaging for the brands while truly transforming the passenger experience throughout their journey.”
This advertising tactic is an exciting way of advertising a brand or service. With an easy concept of creating your content and mounting it on display in an area of maximum visibility, this innovative strategy is the future of publicity and marketing and here to stay for long.