Singapore Air partners with Lalique to make its first class experience more luxurious

First Class passengers on Singapore Airlines flights are used to drinking fine wines, but soon they will be drinking them out of Lalique crystal glasses. Lalique and Singapore Airlines have entered a partnership that will see the addition of co-branded luxury crystal products to the airline’s new Airbus A380s. The swish new glassware will be seen on the Singapore Airlines’ next batch of A380s which the airline will start receiving in the second half of this year.

The glassware will be offered to passengers along with amenity kits, toiletries, loungewear and bedding, however we don’t yet know which flights the products will be available on.

“Both SIA and Lalique have a long heritage,” said SIA’s senior vice president product and services, Marvin Tan. “Leveraging the strengths of both companies, we look forward to bringing the finest travelling experience to our customers through this co-brand initiative.” Lalique items will also be available for purchase at the airline’s Krisshop Magazine and travellers will benefit from offers and schemes from Lalique’s manufacturing site and restaurants.


Tags from the story