The pseudo always proclaims that size does not matter. But we beg to differ. The Sheiks think differently too and agree with us. Putting dirty minds to rest, we simply are referring to the size of a billboard put up in Dubai. The word Huge is put to shame when you take a look at! The Middle East’s largest billboard ad. Weighing in at a whopping 400 meters long and standing 20 meters high at its highest point, the billboard is promoting one of the cities development projects named ‘The Lagoons’. Using more than 2,880 hours of manpower, the billboard is positioned in a marketing traffic gold mine on the Sheikh Zayed Road.
Almost a quarter of a million motorists pass the billboard each day, it’s quite a conservative guess that almost all of them are going to be admiring it driving past its 200 meter long stretch.