MB&F has sometimes charmed and sometimes shocked us with their innovative watch designs. If you haven’t had an opportunity to see them all at once, then the nice guys back there have decided to make that dream come true! With the Geneva watch fair just around the corner, the brand is not launching a new Machine, but a watch gallery. Where you ask? Just follow your nose to the heart of Geneva and the MB&F M.A.D.Gallery is right there!
[More images and video after the jump]
Now the brand calls it a gallery, not a boutique, so we can expect something new and creative. Apart from the Machines, the boutique will put pieces like “the incredible “Machine Lights” by Frank Buchwald in Berlin, the sleek “Konstantin B” car by Slovenian designer Nika Zupanc, the transformer sculptures by Chinese artist Xia Hang, or the kinetic objects by Laikingland, an English pair with a great sense of humor.” Now I really hope that they send me an invite to give you a firsthand paid trip of the place.
Rue Verdaine 11
Tel: +41 22 508 10 38 Fax: +41 22 310 97 11
Email: [email protected]