This epic ‘wave’ illusion on massive LED screens looks like something straight out of ‘Back to the Future’


While half of the world sits bored inside their houses amid the pandemic, the streets of Seoul witnessed a rather awe-inspiring phenomenon earlier in the week. In a visually twisted yet stunning development, city-based brand D’strict created an anamorphic illusion projection which looked like a furious wave about to crash out of glass walls, right in the middle of the modern Gangnam-gu region.


Aptly termed as ‘Wave’, the projection consisted of mega-size LED screens that were installed on the walls of large buildings to create an electronic display measuring 80 meters in width and 23 meters in height) for 18 hours a day. The massive projection (also touted as one of the world’s biggest digital displays) is measured roughly “four times the size of a basketball court in Seoul” and gave passerby’s a rather realistic and larger-than-life impression of the waters.

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Commenting on the project, D’strict in a statement said, “WAVE with anamorphic illusion has been successfully revealed on a magnificent DOOH of COEX K-POP SQUARE, the largest & high-definition outdoor advertising screen in S.Korea at 80.1m (w) x 20.1M (h). We aim to develop numerous attractive visual content that can be licensed into any size and shape of the screen consistently.”

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The illustration was quick to catch a buzz on social media after a video of it was posted on Twitter. While one user commented – “I was there and saw it live. It is truly amazing, especially nights,” another added – “Art doesn’t need to be functional. There are people that don’t have the luxury of escaping an urban environment. This is lovely and it’s one more thing/moment among the multitude of possible human experiences. IMO it’s a nice way of looking at the built environment. And enjoyable.”