Verbier has earned a glowing reputation as one of the most glamorous and exciting ski resorts in the world. With its penchant for style and luxury, Verbier is regarded as the jewel of the Valais ski region.
As a luxury ski resort, Verbier speaks for itself. The charming alpine highlight boasts world-class slopes, Michelin-star restaurants, an awesome après-scene and some of the most luxurious chalets in Europe.
In all honesty, Verbier does not need endorsing, but when celebrities such as Jodie Kidd, Ronan Keating and several members of the British Royal family choose Verbier over other European ski resorts, you know there is something special here. Richard Branson even has a personal retreat.
Arriving at Verbier in Style
There are three ways to get to Verbier; road, track and air. You can, of course, hire a luxury vehicle or arrange for a chauffeur, but if you want to make the most of the panoramic views, book a first-class train ticket.
The train leaves directly from Geneva airport and hugs the coastline of Lake Geneva and rewards you with a great view of the medieval island castle Chateau de Chillon.
You will arguably see some of the most picturesque landscapes from the train but if you really want to arrive in style, fly into Sion by private jet then take a helicopter and land directly on the mountain slopes.
The “James Bond” option will mean you need to be ready to hit the slopes skiing on disembarkation. You then ski down to your chalet where your luggage will be waiting for you in your room. A slope-side chalet is obviously a good option.
On the topic of chalets, there is no shortage of incredibly chic accommodation in Verbier. Uber-stylish apartments are equipped with high-end furnishings, luxury bathroom soaps and kitchen amenities.
You will also be treated to exceptional service. Professional and enthusiastic staff cater to your every need and ensure your five-star chalet is worthy of a five-star rating.
Most luxury accommodation in Verbier provide an in-house chef who cooks a selection of delicious and creative dinners in your chalet so you can kick back and relax with a sumptuous glass of wine – and there is no shortage of fine wines to select in Verbier either.
Verbier’s après-ski scene is ranked as one of the best in Europe. For the finest dining experiences, Chez Deny has a varied menu together with unsurpassed views of the mountain valley, whilst La Table d’Adrien and La Grange both have Michelin stars.
Verbier attracts people that have style and class rather than city-boy-done good types and this is reflected in the apres-ski bars. The top three places to go are La Rouge, Pub Mont Fort and, Richard Branson’s favourite, Farinet.
Après-ski bars have resident DJ’s but the music is not overbearingly loud. You can hear one another speak. A sign of class in itself! Happy hours vary but are usually around late afternoon so après bars start filling up around 4 or 5pm and close around 10pm.
If you intend to party late into the night, head to Public Verbier, Farm Club, or if you have the contacts, the first VIP club in the Alps, Coco Club.
Away from the bars there is also the option to experience paragliding and take advantage of the stunning views, or alternatively take a husky-pulled sledge around the village. Superb.
If you want to go skiing in Verbier in style visit skiarmadillo.com.