Artya’s Bye Bye Euro Watch mocks the power of Euro as a currency


I don’t think I can ever, even in my wildest dreams, have the heart for chopping up my hard-earned money. But that seems to appeal to some people with a kinky taste, including watch brand Artya! As the year ends, the brand is out with a unique “Bye Bye Euro” timepiece. The idea behind the watch is to “comment on the fact that the Euro as a currency might not have been the best idea”. Designed by Artya’s Yvan Arpa, the dial is filled with shredded Eurodollars, and don’t worry; it’s all legal. The currency used is “decommissioned” money which is out of circulation and shredded officially.

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The watch sports a 47mm steel case powered by a Swiss automatic movement and is finished with a Kevlar leather strap. Priced at 5,900 Swiss Francs ($6,320), Artya mocks the currency with the message “Sarkozy, Berlusconi, Papandreou and Merkel are invited to buy one in order to remember their dreams.
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