We live in an era where advertising stunts go a long way in strengthening businesses and attracting potential clients. Subscribing to the prevailing trend is Audemars Piguet that has partnered with Roaring Thunder Media to capture Manhattan’s 34th Street Heliport through an innovative medial program. The custom-tailored “domination program” entails Audemars Piguet brand to feature exclusively on all interior and exterior signage, state-of-the-art digital monitor at NYC’s prime location. The domination program for Audemars Piguet includes five backlit interior static duratrans, a state-of-the art digital monitor, Extra-thin Royal Oak Tourbillon in stainless steel emblazoned on the tarmac and the Royal Oak Chronograph featured in rose gold. (Iconic design that commemorates the brand’s 40th anniversary)
The three bays are flanked by the “AP” logos making it impossible for an onlooker to ignore the brand’s pictograph. The AP flash doesn’t just end there; it continues right into the terminal where four Royal Oak wall clocks are displayed.