Braun and Virgil Abloh join forces for an over-simplistic alarm clock


In the latest collaborations, we have Braun and Virgil Abloh come together for an exclusive alarm clock. Inspired by the dieter rams design, the new item comes in bright orange and pale blue – hues that make it ‘stand out in any interior setting design.’


Measuring 57mm x 57mm, the square-shaped, battery-powered alarm clock features a case and dial with a matte finish, quiet precision quartz movement, and a crescendo sound alarm. The back of its case features controls for the quartz movement along with the fashion label’s branding. The BCO2 model also includes Off-White’s signature logo on the dial.

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The clock is reflective of Braun’s design integrity and Abloh’s visionary approach to domestic objects. It fuses industrial design and functionality with a new artistic vision and presents a modern aesthetic into a classic design. Commenting on it, Abloh, in a statement, said, ‘I have always had a deep appreciation for Braun’s design – an iconic design that’s built to last.’

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Priced at $70 each, the Braun X Virgil Abloh BCO2 Alarm clocks are currently available for purchase online as well as in selected off-white boutiques worldwide. If ‘classy chic’ is your staple style, you cannot go wrong with this one!

[Via: Designboom]