The Big Apple has just gotten bigger courtesy the opening of yet another BUBEN&ZÖRWEG’s luxury boutique – the “OC Concept Store”. The newly opened boutique is located on New York’s Madison Avenue and is owned by Orianne Collins. The luxury destination that offers a selection of BUBEN&ZÖRWEG’s luxurious items and safes along with various other international labels was designed by renowned architect Christophe Pillet. Luxury lovers will surely have a gala time browsing through the exquisite selection of jewelry and refined watches as well as objects of art and lifestyle that are on display at this store. The boutique that opened its doors on October 14th had a number of Hollywood personalities gracing its opening day.