The Britain watch collection by Burberry is influenced by its iconic trench coat

Stalwart British luxury label Burberry has a legacy dating back to 155 years, and now with the launch of their first automatic watch collection, they have added another milestone to their long list of achievements. Unveiled after two years of research, Christopher Bailey’s ‘The Britain’ collection is in the form of four distinct men’s timepieces, all taking a cue from the stitching and D-rings that finish off their trenches. The highlighting features include self-winding movements hand-made in Switzerland, custom-designed bolts and circular Geneva Stripes engraved on the movement itself, a transparent back as well, like a Burberry logo on the rotor.

The Britain BBY 1400 –
At $3,995, Britain BBY1400 38mm with a diamond-encrusted bezel and alligator strap and The Britain BBY1000 47mmAutomatic Power Reserve are the most expensive lot.
The Britain BBY 1000 –
The collection was launched amidst much fanfare at Burberry’s highly publicized and largest-ever Regent Street store, which saw glitterati like Roo Panes, Gabriella Wilde, Victoria Pendleton as a live set by Burberry Acoustic’s Ren Harvieu. The price of this collection ranges from $1,821 to $3,995.

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