In a new bid to satisfy the Ferrari fans, Swiss watch label Movado and Italian sportscar maker Ferrari have got into a multi-year agreement for the design, production and marketing of a new collection of watches for the fans of the Ferrari brand. The move will go a long way in boosting Ferrari’s watch business through Movado’s expertise in design, development, and distribution to reach our fans worldwide. The new Ferrari Watch Collection that is inspired by Ferrari GT and F1 cars’ designs is all set to be debuted at the Annual Watch and Jewelry Fair held in Basel, Switzerland, in 2013.
The Scuderia Ferrari Watch Collection will be priced up to 1,500 Euros ($2,000). It will be sold worldwide through select wholesale distribution outlets and Ferrari’s stores, and the Ferrari online shop. Combining Movado’s high-quality craftsmanship and Ferrari’s impeccable designs will turn the collection into a delight that all the fans can look forward to.
[Carscoop via PRNewswire]