In a new bid to satisfy the Ferrari fans, Swiss watch label Movado and Italian sportscar maker Ferrari have got into a multi-year agreement for the design, production and marketing of a new collection of watches for the fans of the Ferrari brand. The move will go a long way in boosting Ferrari’s watch business through Movado’s expertise in design, development and distribution in order to reach our fans around the world. The new Ferrari Watch Collection that are inspired by the designs of Ferrari GT and F1 cars are all set to be debuted at the Annual Watch and Jewelry Fair held in Basel, Switzerland in 2013.
The Scuderia Ferrari Watch Collection will be priced up to 1,500 Euros ($2,000) and will be sold worldwide through select wholesale distribution outlets as well as Ferrari’s stores and the Ferrari online shop. Combining Movado’s high quality craftsmanship and Ferrari’s impeccable designs will turn the collection into a delight that all the fans can look forward to.
[Carscoop via PRNewswire]