Going digital seems to be the only solicited move in the times of COVID. And in adapting to the new normal while facilitating novel digital experiences for customers, Swiss watchmaker IWC has recently partnered with Facebook for the launch of its exciting Porugieser collection.
As part of the collaborative project, the marquee and Facebook’s Messenger team and Creative Shop have come together to design a personal experience with the help of a virtual one-to-one messenger chat facilitated by a virtual advisor through a Chatbot app. Customers using the new app will be the first to discover the luxury watchmaker’s new collection and will further be able to book appointments in one of 10 selected boutiques for a specified date in the future and contact a concierge directly as well as buy or pre-order watches online.
Commenting on the collaboration, Dominic Weir, Chief Digital Officer at IWC Schaffhausen said, “IWC has always looked to offer its customers valuable, innovative experiences,” He further added, “Digital development throughout the customer journey is close to our hearts, and it’s a commitment which seems more relevant than ever. It allows us to be here for customers, as we always have been, providing the same high-quality experience they expect.” The Chatbot will be operated as a pilot in selected countries for now but will soon be rolled out for customers across the globe.