Jaeger-LeCoulter’s limited edition Reverso features Kazimir Malevich artwork

To celebrate the opening of their new boutique in St.Petersburg, Jaeger-LeCoulter has unveiled their limited edition Reverso timepiece. Coincidentally it also marks the 80th anniversary of the original Reverso that first made its mark in 1931. In their attempt to attract the Russian consumers Jaeger-LeCoulter has re-designed Reverso and paid tribute to the famous Russian painter Kazimir Malevich and his painting Peasant Woman (1931). The painting was skillfully reproduced on the dial of the watch using the time honored method of painting on enamel. This watch which has a pink gold case is reversible and is fitted with calibre 849 revives. The painting itself is hidden and only requires a touch to open the shutters of the dial and reveal the brilliance. Though pricing details have yet to be revealed, only 5 pieces of the Reverso timepiece will be available.

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Thank you Marina