Paul Smith and Braun join forces for an exclusive trio of timepieces


After collaborating with many a high-end brand, Paul Smith has now joined hands with iconic German watch-maker Braun for a limited-edition clock and watch project, set to launch this month. The association consists of two clocks and a watch – each reflective of style, spirit, and efficient craftsmanship.


The collection offers a classic black large analogue quartz wall clock, a black leather strap quartz watch, and a black travel analogue alarm clock. The pieces feature clean lines and finish of Braun along with multi-colored stripes (on the seconds’ hand and date indicator) that are staple to Paul Smith. They are packaged in bespoke Paul Smith x Braun wrapping for an added splash of luxe.

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Commenting on the ensemble, the companies in a statement said, “The subtle addition of Paul Smiths’ unmistakable stripe and logo adds a playful detail to three timeless designs that prioritize form, function, and clarity.” While the watch is priced at $237, the wall and alarm clocks retail at $79 and $39 respectively. The exclusive timepieces are currently available for pre-order on Paul Smith’s official website. The best of German excellence and British design is right around the corner!

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[Via: L’Officiel Arabia]