Even a Rolex needs some serious Photoshopping to look good in an ad – Video


Anybody who is into serious photography will be aware of the fact that clicking a photograph is just the starting point of a process which leads to a more tedious task of processing and post-processing of a raw image. Most of us know that all the photos of glamorous models in the magazines are re-touched to look flawless, but what about the products that appear in the shinny print advertisements. A time-lapse YouTube video shows the amount of photo re-touching and processing that goes into making a Rolex watch look its best.

Photographer Andreas Jörg clicked the photograph of the Rolex watch and has done the re-touching and processing of the image himself. As per FStoppers, it took Andreas more than two hours to process the image which has been sped up to create the 9 minute video. Comparing the pre and the post-processing image, you can easily trace the visible changes. It looks a lot shinier, lively and appealing than before. Digital artists absolutely transform the base image into whatever representation they are asked to do by ad agencies.

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[Via – Gizmodo]

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.