TAG Heuer 360 museum opens up its doors in Switzerland

If Switzerland is your next holiday destination then do check out the newly inaugurated TAG Heuer 360 museum in La Chaux-de-Fonds. That is if you are a Tag Heuer buff! The visit to this place offers a unique audiovisual experience, in a historical and avant-garde gallery dedicated to the glory of its exceptional heritage. Distinguished both by its architectural concept and by its circular scenography, it exhibits 150 years of a watchmaking saga dedicated to mastering infinitely small times. And if you are really interested in understanding the know-how of watchmaking then here you can discover the technological and aesthetic innovations applied to sports timekeeping as well as to wristwatches.

Inaugurated on the 30th of last month, the ceremony was attended by Lewis Hamilton and many other famous personalities.