Piaget pays tribute to a unique rose – the Yves Piaget as well as celebrates the launch of a new jewelry collection inspired by it, conjuring a highly decorative event, the Piaget Rose Day. One chapter of the event already commenced in Paris on June 13, wherein exquisite jewelry ranging from sculpted, openwork, lacework roses charmed its guests. The event also had a special feature, a private concert by Melody Gardot in a secret location near the Place Vendôme, where the collection’s muse sang “La Vie en Rose,” a song she specially reinterpreted for the brand. The opulent brand is celebrating Piaget Rose Day not only in Paris but worldwide.
Take a look at how the Piaget Rose Day was celebrated all around the world –
The United States marked the occasion by planting a Yves Piaget Rose bush in The New York Botanical Garden’s Peggy Rockefeller Rose Garden.
Bar Refaeli celebrates the first Piaget Rose Day in Paris!
The storefront of the Place Vendôme Piaget boutique covered in Yves Piaget roses
Piaget Rose Day in Paris
Piaget and Ladurée rose macarons in Hong Kong
Yves Piaget roses in China
Happy Piaget Rose Day from China
Piaget Rose Day in Geneva
Moreover, this is known to be just a magnificent initial episode, one which would witness repeats every year henceforth, raising an ode to springtime, the rose in particular. Piaget plans to host various activities and events commemorating the occasion, the venues to which will be its boutiques or other magical places.
[Via – Piaget]