Amina Muaddi is a Jordanian-Romanian fashion designer and shoemaker
The 34-year-old went from being a fashion designer to a social media influencer and then started a beautiful journey with shoes
She strutted her way to success in stilettos, and her story is truly inspiring-
Amina’s first job was at Vogue-
After an internship at Bridal Vogue, Muaddi landed her first job as a fashion assistant at L’Uomo Vogue.
The opening of the Oscar Tiye brand-
She learned the nuances of the shoe business along with the technicalities of the trade at Riviera del Brenta, a metropolitan city of Venice.
In 2013, Amina Muaddi and Irina Curutz launched the Italian luxury label
Oscar Tiye in Milan.
Oscar Tiye’s most significant success was the Minnie Mouse Stiletto with mouse-ear details on the back of the heel - range - $450-$700.
The Amina Muaddi brand was an unforeseen gush of glamour-
Muaddi launched her eponymous label in 2018- Amina Muaddi
Amina Muaddi sold party shoes like hot cakes even during the pandemic-
During the Covid-19, Muaddi was busy selling $800 party shoes.
From $5 million net worth in 2017, the girl with the glitzy heels was worth double in 2022- a whopping $10 million.
What made the Amina Muaddi footwear brand a successful anomaly?
Her unusual visual aesthetic combined with her marketing contributed to her success.
Muaddi regularly connects with her Instagram following of nearly 1.2 million and has never dabbled in paid advertising.
Celebrities and crystals galore:
Bigwigs of the music world like Beyoncé, and Dua Lipa made Amina Muaddi their go-to footwear brand.
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Beyonce wore
Amina Muaddi
Karma crystal pump
for her opening ceremony performance at the Oscars
Rihanna is a big fan of Amina Muaddi, who frequently flaunts the designer shoes and has collaborated with Muaddi on footwear for her Fenty label.
Rihanna wearing her custom Amina Muaddi
black patent boots.
Dua Lipa with Amina Muaddi, wearing Amina Muaddi footwear
Dua Lipa doing Yoga in
Amina Muaddi heels
Even the Kardashians have approved the brand
Kendall Jenner, and Kim Kardashian have been spotted sporting the glistening, crystal-clad heels on more occasions than one.
Today, the Amina Muaddi brand is stocked at 70 retailers globally and has clocked $22.2 million in sale over the past 12 months.
Among the stand-out stores worldwide are revered names like Selfridges, Harrods, and Antonioli in Milan.
She has recently expanded into stylish mini-bags, cutely dubbed ‘aminis’ and statement earrings.