{"id":129032,"date":"2015-06-30T06:10:47","date_gmt":"2015-06-30T06:10:47","guid":{"rendered":"http:\/\/luxurylaunches.com\/?p=129032"},"modified":"2015-06-30T06:11:51","modified_gmt":"2015-06-30T06:11:51","slug":"gh-mumm-introduces-the-worlds-first-tech-infused-champagne-bottle-the-no-1-connected-bottle-with-rfid","status":"publish","type":"post","link":"https:\/\/luxurylaunches.com\/gastronomy\/gh-mumm-introduces-the-worlds-first-tech-infused-champagne-bottle-the-no-1-connected-bottle-with-rfid.php","title":{"rendered":"GH Mumm introduces the world\u2019s first tech infused Champagne bottle, the No. 1 Connected Bottle with RFID"},"content":{"rendered":"


\nTechnology is indeed moving into all realms of consumer lifestyle. Interactivity and marketing tools using Near Field Communications, RFID tagging et al are now being employed even by companies that we would least expect. Diageo specializes in items that use this kind of technology and companies like Johnny Walker<\/a> have already employed their services with a smart bottle feature that lets users tell if a bottle has been opened using RFID tagging incorporated into the label of the bottle and a corresponding smartphone app. The latest company to jump on this band wagon is GH Mumm, the famous Champagne producer.
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