First Look: Nike reveals the much awaited Air Jordan XXX


Nike’s new Air Jordan XXX are a true tribute to Michael Jordan as both a player and a design collaborator. After Jordan himself asked his long time design partner Tinker Hatfield to begin work on a new shoe, Hatfield requested an iconic photo of Michael mid-slam dunk and got right to work. He then illustrated different versions of the 1988 photo and created some memorable artwork that inspired the shoe.

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The shoe is heavy with symbols, from the triple XXX on the heel to the toe that bears the silhouette of Jordan. It features a new traction system and herringbone pattern on the sole and is crafted from a mix of woven, knit and printed materials including a knit cradle that keeps the heel in place and at the same time reduces the amount of glue needed to make the shoe. Hatfield designed a shoe to match Jordan’s request to “make it look fast,” and he certainly came through.

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The Air Jordan XXX hits stores and the Nike website on February 12.
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[ Via : Nike ]