Auctions

Rolex reportedly had more than 1,000 potential buyers for its four custom, diamond-studded Daytonas, with collectors offering millions. Instead of choosing favoured clients, the brand will auction all four, with proceeds benefiting Leonardo DiCaprio-linked Re:wild and the Roger Federer Foundation

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Rolex is doing something it almost never does with its watches. Instead of quietly producing another limited run of the Cosmograph Daytona, the Swiss…