Omega trying to beat the luxury watch slowdown by moving to eyewear?


Think Omega and one is quick to equate it with quality time-pieces and luxury watches. However, quite recently the brand decided to delight followers’ world over with its exciting new range of sunglasses. Specially crafted in Italy, the collection presents a unique array of eyewear (both for men and women) which eloquently depict Omega’s benchmark and heritage.

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The collection takes inspiration from the brand’s iconic watches and synonymous designs which we have seen for years. The atypical flower design found in Omega’s jewelry range, the claws of the constellation watch, the glossy black touches as seen in OMEGA’s ceramic Dark Side of the Moon Collection as well as the metal injected frames which draw stimulus from the brand’s stainless steel watches are incorporated in form as well as design in the eyewear collection. Staying true to quality, the sunglasses are made from the very best metal with scratch resistant and anti-reflective lenses which will (along with nose-pads and the temple tips), bear the brand’s authentic logo and name. The brands impressive streak encompasses packaging as well with the sunglasses being presented in a hard shell Zebrawood box along with an alternative microfiber carry pouch.
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While Raynald Aeschlimann, Omega’s President and CEO, calls this a new business opportunity for the brand’s growth, many watchmakers are desperately diversifying to fight the plunging sales world over. Export numbers for timepieces are showing a major drop (by 14.2 percent compared to July last year) with major buyers like Hong Kong receding exports by a massive 32 percent. The sale of precious metal watches especially fell over more than 31 percent with timepieces priced over 3000 Swiss Francs showing a sales fall by 16 percent. With a drop like this one being new (or the first ever) for the watch industry, branching out remains a well solicited move for the brands. While names like Swatch and Rado were quick to capitalize on the trend, Omega’s new move will be an exciting one to look out for.
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