Apple launches limited edition RED iPhone 7 and 7 Plus to help fight AIDS


Apple has introducing a new color option for its iPhone 7 lineup today; meet the iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition. The special edition iPhones, which feature a red aluminum body, commemorate the 10-year partnership between the tech giant and Red, an organization that helps fights AIDS. The red iPhones will be available in stores and online starting Friday for a “limited” time and will come in 128GB and 256GB models with a base price of $749.


Apple is the world’s largest corporate donor to the Global Fund to Fight AIDS, contributing more than $130 million as part of its partnership with (RED). “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT) RED iPhone,” said Deborah Dugan, (RED)’s CEO, in a statement.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

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