The ultra-luxurious and creamy experience of Nestle’s Cailler chocolates will be soon touching the lips of American chocolate lovers. On Wednesday, Nestle announced it will be selling its high-end brand of chocolate beyond Switzerland, marking its progress in the ultra high-end chocolate segment. The avid producer of Aero and Kit-Kat brands will now be crossing borders and selling Cailler to markets across the UK, US and Germany. Interestingly so, they will also be available on Amazon and travel retail outlets in Geneva, Zurich, Dubai and Singapore.
A brand synonymous with luxury and heritage, Cailler entails premium ingredients including hazelnuts, raisins and selected cocoa beans from Nestle’s Cocoa Plan. In an age where Corporate Social Responsibility is of utmost importance, Nestle’s Cocoa Plan is an initiative to help farmers run profitable farms, improve social conditions in the cocoa-growing communities and source good quality, sustainable cocoa for Nestlé products.
Come mid-November, Cailler will mark its foray into newer markets across the globe. As chocolate lovers, we’re eager for Cailler to finally mark its entry into India.
[ Via : Foodworldnews ]
